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WordPress has been one of the most popular website builders for many years. It started as a blogging platform, but in the last few years, it has become more and more popular as a website platform.

WordPress suffers in some aspects when it comes to SEO, though. It is very complicated on the back end. You might need an SEO expert and a pro web developer, and research to implement more advanced SEO.

However, most cases will not require an expert as SEO can be set up on the platform. You will only have to choose a plugin and learn how to use it.

WordPress websites can also be negatively affected by Google’s mobile-first indexing. If you’re trying to decide what platform to use for your new website, you can learn more about WordPress and many others right here.

We created a free video course that explains everything, step-by-step:

WordPress can provide a strong foundation for good SEO, but there are many things you can do to make your website more visible to search engines. Here’s a step-by-step list of how we handle SEO on WordPress.

You will need to choose the correct permalink structure from the start, or you may have SEO problems later on. A simple way to structure your URLs is like this: yourwebsite.com/category/sub-category/product-page.

This URL structure is called “pretty URL”, and you can enable it from – Settings > Permalink menu inside of WordPress

Do you want a website that appears as “www.xyz.com” or just “xyz.com”? This doesn’t usually affect SEO, but if both versions exist, it will get you in trouble with Google. It’s mainly a matter of personal preference, but it’s something you may want to give some thought to.

The next step is to set up an SSL certificate, which is now required if you want to show up in search engines. As much as 90% of page #1 search results on Google will be HTTPS secure. You can do this with a free Cloudflare account. If you have questions about this, check out this step-by-step tutorial video to learn everything you need to know.

Earlier, we mentioned that WordPress comes with many useful plugins that can make your life a whole lot easier. Yoast is one of the best plugins that do a great job. Thanks to its easy-to-use tools, Yoast can help you a lot with SEO and content optimization on webpages and blogs.

Next, you should submit your website to search engines (such as Google, Bing, and Yahoo) and verify your website ownership to them. This way, you can track your website performance, view keywords, get alerted to broken links and linkbacks, and get a whole lot of valuable data regarding these search engines.

This lets search engines know when your site has been updated. Yoast automatically configures *XML sitemaps, making things easy for you.